Ipsos Sells 80% Stake in Russian Subsidiary Ipsos Comcon LLC

On February 27, 2026, Ipsos SA announced the sale of 80% of its Russian subsidiary, Ipsos Comcon LLC, to Direct Investments JSC. The decision aligns with a new Russian law limiting foreign ownership in market research firms to 20%. Ipsos ComCon, with over 500 clients and 600 employees, contributes about 2% of Ipsos' global revenue.

Direct Investments JSC, headed by Andrei Malyshev, will become the majority shareholder following governmental approval on February 26. Ekaterina Ryseva will step down as General Director, succeeded by Sergey Evstratkin. Ipsos will retain a 20% non-active stake, with financial adjustment from January 1, 2026.