AdVini and InVivo Strengthen Partnership with Strategic Acquisition

AdVini and Vinadeis by InVivo are set to deepen their strategic partnership with the acquisition of the Bonne Nouvelle and Mythique brands. Bonne Nouvelle has been a leader in the French alcohol-free wine market for over 30 years, while Mythique is a pioneering brand of Occitanie wines. Together, these brands generate approximately €14 million annually.

This acquisition is part of a broader strategic alliance initiated in April 2026. The purchase involves AdVini acquiring brand-related businesses, inventories, and staff. The transaction will be settled through the transfer of AdVini treasury shares, valued at €35.20 each. Vinadeis, which holds a 7.92% stake in AdVini, may also have a representative appointed to AdVini's board.

The transaction, expected to complete by February 2027, signifies a step towards bolstering AdVini's footprint in international wine markets, primarily through export-oriented growth.