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Karaca Expands Operations in Germany, Bolstering European Growth
Turkish-born home and lifestyle brand Karaca is enhancing its operations in Germany, reinforcing its role as a hub for European expansion. The company is focusing on retail, e-commerce, and logistics to drive growth in Western Europe. With stores in Mannheim, Berlin, Cologne, and Frankfurt, Karaca plans further openings in Munich and Stuttgart to increase its German presence.
On the digital front, Karaca's website and app attract significant traffic, supported by its presence on OTTO and Amazon. The company utilizes platforms like TikTok Shop to boost engagement and sales. Germany also hosts Karaca's central logistics warehouse, managing 700,000 shipments annually, with plans to reach one million by 2026.
Karaca's product line emphasizes quality and innovation, from stainless steel cutlery to advanced kitchen appliances like the Hatır Perfetto. The brand's commitment to sustainability and design positions Germany as key to their European strategy.
R. E.
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