Kidoz Reacts to Proposed Under-15 Social Media Ban in France

Kidoz Inc., a global AdTech platform, acknowledges a shift in youth advertising due to regulatory changes. France's plan to ban under-15 social media access by September 2026 exemplifies a global trend. With social media limitations, advertisers pivot to compliant environments, particularly mobile games.

Kidoz CEO, Jason Williams, emphasizes mobile gaming's growing appeal for reaching young audiences, providing brand safety and deep engagement. Social media's reputation suffers due to data profiling concerns. In contrast, Kidoz's approach aligns with child privacy laws, using contextual advertising and avoiding personal data collection.

This strategic shift reflects a fundamental realignment. As regulations tighten, models not relying on personal data will dominate youth engagement, ensuring reach and early brand loyalty without compromising privacy.