KWS Boosts Sugarbeet Seed Market With Innovative Varieties

KWS SAAT AG is set to strengthen its market leadership in sugarbeet seeds with a new product launch. The company announced a series of combination varieties that integrate the benefits of the CONVISO® SMART system and CR+ genetics, which provides high Cercospora protection. These innovative seeds will make their debut in key European markets during the 2025 growing season, including Germany, Austria, and Poland, among others.

The CONVISO® SMART system, co-developed with Bayer CropScience, enhances sustainable weed control, reducing herbicide use. Meanwhile, CR+ varieties offer potent resistance to Cercospora, a damaging leaf disease. This dual approach demonstrates KWS's commitment to sustainable and competitive sugarbeet cultivation.

In the past financial year, these innovations accounted for 50% of KWS's sugarbeet seed sales, showcasing their significance to the company's growth strategy in the sector.