Lacuna Joins IAB Europe's Transparency & Consent Framework

Lacuna, a Singapore-based global programmatic advertising technology company, is now a registered vendor in IAB Europe's Transparency & Consent Framework (TCF), listed under Vendor ID 1648. This registration is part of Lacuna's strategy to enhance transparency and collaboration in Europe's programmatic advertising sector.

Lacuna Ads, Lacuna's programmatic advertising ecosystem, includes an ad exchange and a demand-side optimisation platform. It leverages data intelligence and connects demand and supply, aiding measurable growth. The TCF, established in 2018, standardizes practices to align with the ePrivacy Directive and GDPR. It enables seamless collaboration between publishers and tech partners, supporting user privacy choices.

Michael Wang, CEO of Lacuna, emphasized the importance of programmatic growth alongside user privacy. Following registration, Lacuna plans to refine its systems following TCF standards to promote accountability and growth in the advertising ecosystem.