Kering and L’Oréal Form Strategic Partnership in Beauty and Wellness

On October 19, 2025, Kering and L'Oréal announced a long-term strategic partnership in luxury beauty and wellness. This agreement includes L’Oréal’s acquisition of the House of Creed and exclusive licenses to develop fragrance and beauty products for Kering's brands such as Gucci, Bottega Veneta, and Balenciaga. The deal is valued at €4 billion, payable in cash, with the transaction expected to close in the first half of 2026.

Creed, renowned for its high-end luxury fragrances, will accelerate its global growth under L’Oréal Luxe. The agreement allows L’Oréal to craft fragrances for Gucci, Bottega Veneta, and Balenciaga for 50 years. The partnership also aims to explore new opportunities in wellness and longevity, leveraging L’Oréal’s innovation and Kering’s luxury expertise.

This alliance illustrates a concerted effort to expand into dynamic segments of luxury beauty and wellness, highlighting mutual strengths. The agreement is subject to regulatory approvals and Kering's commitments under French employment law.