LQR House Eyes Integration of Cryptocurrency into Business Model

MIAMI BEACH, FLORIDA / LQR House Inc. (NASDAQ: YHC), an e-commerce platform in the spirits industry, announced its intention to integrate cryptocurrency and blockchain technologies into its long-term strategy. This decision follows the involvement of Leshner, a prominent figure in decentralized finance, who has shown interest in guiding LQR House towards a more crypto-native approach. Despite these developments, Leshner is not pursuing a controlling interest in the company.

The company plans to allocate part of its treasury to Bitcoin and is considering investing in mining infrastructure through partnerships with Bitmain and Polaris Capital. LQR House aims to combine its strong e-commerce foundation with digital assets to evolve its business model further.

Currently, LQR House has 6,809,578 shares outstanding, has generated over $20 million in sales, and reports zero debt. CEO Sean Dollinger emphasizes that this move is an expansion rather than a pivot, foreseeing enhanced synergies between e-commerce and digital assets.