LQR House Plans Investment in Bitmain Mining to Boost Bitcoin Strategy

LQR House Inc., an e-commerce platform within the spirits industry, announced its intent to invest in Bitmain mining equipment for deployment at Polaris Capital's Bitcoin mining farms in Texas. This move aligns with LQR House's broader strategy to gain Bitcoin exposure, following the establishment of an institutional-grade Coinbase Prime account for custody and treasury management.

Instead of merely buying Bitcoin, LQR House is exploring a mining-first approach for potential long-term benefits. CEO Sean Dollinger stated that this strategy could lower costs and secure full coin ownership, free from market timing constraints.

Deploying Bitmain equipment at Polaris Capital's facilities offers LQR House access to existing infrastructure and expertise. This strategy ensures full coin retention, reduces costs, and provides continuous Bitcoin accumulation. However, finalizing deals with Bitmain and Polaris is pending completion of necessary agreements and approvals.