AI Reshaping Consumer Shopping Habits According to Snipp Survey

In its latest survey, Snipp Interactive Inc. reveals that artificial intelligence (AI) is significantly influencing the modern shopping journey. The survey, which involved 1,000 regular AI users in the U.S., indicates that 61.8% of them have purchased products following AI recommendations. Conducted in September 2026, it highlights AI's role in product discovery, comparison, and decision-making.

AI tools, including ChatGPT, Gemini, and Claude, are being used beyond basic product research. A notable 71.3% of respondents have utilized these tools to find promotions and discounts, while 58.1% use them for product comparison. The survey sheds light on AI's influence, with 83.6% finding new brands or services via AI.

The findings suggest a shift in consumer behavior, with AI becoming a staple starting point for product searches. However, concerns persist, as 69.2% worry about the potential bias in AI recommendations. Despite this, 81% expect AI to reshape shopping practices in the coming years.