Snipp Interactive Appoints Ritika Garg as Chief Marketing Officer

Snipp Interactive Inc. has announced the promotion of Ritika Garg to Chief Marketing Officer. With more than 20 years in advertising and marketing, Garg brings extensive expertise to her new role. She has been instrumental in shaping Snipp's evolution, enhancing its brand strategy, and spearheading a global rebrand. Her efforts have significantly strengthened the company's market presence.

Prior to Snipp, Garg managed integrated campaigns across consumer and B2B sectors. Her educational background includes a BA in Economics and a postgraduate degree in Marketing and Advertising Communication from India. Atul Sabharwal, Snipp's CEO, highlighted her deep understanding of the business and its market as key factors for her appointment.

Garg expressed enthusiasm about leading Snipp’s marketing journey. She emphasized the role of AI in transforming B2B buyer engagement and highlighted Snipp's aim to use AI for smarter marketing. The objective is to enhance brand awareness and generate demand while maintaining Snipp's reputation as a trusted partner.