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Maradona Family Unveils Fashion Houses Ahead of 2026 World Cup
The Maradona family, in collaboration with Ash Pournouri, has announced the launch of two fashion houses: MARADONA and DIARMA. This marks the first unified commercial venture by all five of Diego Maradona’s children. Both lines will feature an official authentication system to ensure product authenticity. Designed by Carin Wester, MARADONA will debut in April 2026 with premium sports-inspired apparel, while DIARMA will launch in June 2026 as a luxury brand.
Maradona’s legacy, celebrated globally, drives the brands. MARADONA includes 300 limited-edition items reflecting key moments from Diego's career, while DIARMA offers luxury appeal through sophisticated materials. This initiative provides a legitimate alternative to unauthorized merchandise, reinforcing the Maradona legacy with quality and respect.
R. P.
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