sur MBWS (EPA:MBWS)
MBWS becomes the exclusive distributor of Flor de Caña in France
Marie Brizard Wine and Spirits (MBWS) and Flor de Caña have entered into an exclusive distribution agreement for the French market. Starting March 16, 2026, MBWS will manage the distribution of the Flor de Caña range, including prestigious rums and innovative spirits. This strategic partnership aims to increase the presence of Flor de Caña, a family-owned rum renowned for its sustainable production and natural aging.
Flor de Caña, a carbon-neutral certified company, aligns with current trends in the spirits market. Its inclusion in the MBWS portfolio strengthens the company's international rum offering in France. Leveraging MBWS's distribution infrastructure, Flor de Caña aims to become a major player in the French market.
Fahd Khadraoui, CEO of MBWS, expressed his pride in this partnership, emphasizing the ambition to make Flor de Caña a dynamic brand in France. Ricardo Selva, Development Director of Flor de Caña, sees this partnership as an opportunity to accelerate the brand's growth in France.
R. H.
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