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MediaGo Wins Again at Global Tech Awards in AdTech Category
MediaGo has once again emerged victorious at the 2025 Global Tech Awards, earning recognition in the AdTech Excellence category. The achievement is due to its enhanced SmartBid 3.0 solution. This platform leverages deep learning to improve advertising efficiency and return on investment.
The Global Tech Awards recognize innovation in tech, particularly highlighting enhancements in the advertising industry. MediaGo's SmartBid 3.0 addresses key challenges such as reducing campaign cold start times by over 50%. It utilizes global learning to optimize bidding and budget allocation in real-time, achieving a 58% increase in spend completion rates.
SmartBid 3.0 has been praised for stabilizing campaign delivery and improving CPA performance. Jianjing Du, Deputy General Manager of MediaGo, emphasized the company's commitment to technological innovation and client value creation. MediaGo aims to continue advancing deep learning for global advertisers.
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