Mr.Bricolage Announces Pilot Initiatives with Kingfisher Brands and Brico Dépôt Conversion

Mr.Bricolage has unveiled two strategic pilot initiatives as part of its ongoing partnership with Kingfisher, initiated in May 2023. The first initiative aims to integrate selected Kingfisher-owned brands into Mr.Bricolage stores. This distribution will commence next year and is designed to enhance the existing product range, including the Inventiv brand, across the network.

The second initiative involves converting a Mr.Bricolage store into a Brico Dépôt franchise. This conversion will be carefully conducted, involving a store that meets specific criteria aligned with the Brico Dépôt concept, ensuring streamlined support throughout the process.

These initiatives seek to optimize customer offerings and increase store profitability by introducing a more competitive product range.