Native Acquires Frontline Research to Enhance African Trade Insights

Native has announced the acquisition of Frontline Research Group to strengthen its position in Africa's traditional trade market, valued at $1.7 trillion. The deal brings market share data from 14 African markets into Native's platform, enhancing its ability to link market actions with measurable outcomes.

This acquisition allows Native to offer consumer goods companies a clearer view of market performance across Africa. By integrating Frontline's data, Native extends its operations from Latin America to Africa and gains a key asset in understanding traditional trade dynamics.

African markets pose significant opportunities for consumer goods companies, with $1.7 trillion in consumer expenditure, largely through traditional channels. By utilizing Frontline’s insights, Native aims to help brands navigate these fragmented networks.

Sean Barnes, CEO of Frontline Research Group, will become Native's Chief Strategy Officer. Financial terms of the deal remain undisclosed. This strategic move promises to enhance market intelligence and decision-making for global consumer brands in Africa.