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Datavault AI and Riflessi Partner for Innovative Retail Experience
Datavault AI Inc., a leader in data monetization technologies, has announced a collaboration with Riflessi, a luxury retailer on New York's Fifth Avenue. This venture aims to implement Datavault AI's DVHOLO and ADIO technology by February 2026, transforming Riflessi's store into an interactive advertising space using digital twins and immersive 3D holographic displays.
The partnership allows brands like Brunello Cucinelli, Gucci, and others to showcase collections through targeted, engaging holographic visuals. These experiences can increase customer engagement and provide valuable, monetizable data while preserving consumer privacy.
Additionally, Datavault AI's collaboration with NYIAX is expected to enhance transaction processes, allowing for easy pricing and standardization of immersive advertising inventories. This initiative illustrates the potential for luxury retail spaces to evolve into next-generation media nodes, blending foot traffic with sophisticated advertising experiences.
R. E.
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