Newsmax Leads Cable News with Key Demo Ratings Growth

Newsmax Inc. (NYSE:NMAX) reported a significant surge in ratings for April 2025, as indicated by Nielsen data. The company experienced notable gains across various weekday segments compared to the previous year, emphasizing its leading position in the A35-64 demographic.

Highlights from the ratings report include a 42% increase in A35-64 total day viewership from Monday to Friday. Newsmax matched Fox News for prime engagement in the same demographic category. On average, A35-64 viewers watched Newsmax for 36 minutes, surpassing CNN and MSNBC by 10 minutes.

Additional growth was observed in the extended day segment, with a 15% increase in total viewership as CNN and MSNBC saw declines of 21% and 35%, respectively. Impressively, 3.7 million viewers engaged with Newsmax without tuning into Fox News.

The network's total audience grew by 50% in Q2 2025, reaching 33 million viewers. Executives attribute this growth to compelling content that continues to attract an expanding audience.