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Nongshim Shin Ramyun Celebrates Launch at Times Square
Nongshim has initiated a global campaign in New York's Times Square to introduce its Shin Ramyun in partnership with Netflix's animated film 'KPop Demon Hunters.' The event aimed to provide consumers with an immersive experience, blending online and offline activities. A key feature was a massive Digital Out-of-Home (DOOH) billboard showcasing the product’s new packaging inspired by the film.
Visitors engaged with various themed booths, sampling Shin Toomba and participating in interactive experiences such as photo booths and prize draws. The product campaign has been expanding since its U.S. launch in September and is set to reach Europe and other markets by year-end, amplifying the global reach of Shin Ramyun's slogan, 'Spicy Happiness In Noodles.'
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