Vaseline Unveils Vaseline Originals: A New Chapter in Creator Collaboration

Vaseline and Ogilvy Singapore have launched a novel product line, Vaseline Originals, inspired by community hacks. This initiative, building on the Cannes Lions Titanium-winning Vaseline Verified, transforms viral beauty hacks into tangible products, emphasizing the role of everyday creators in innovation.

The campaign highlights two key content creators: Jen Chae and Lauren Luke. Their early beauty hacks led to the development of the Vaseline Brow Tamer and Vaseline All-In-One Primer & Highlighter Jelly. These products instantly sold out during a TikTok Live event, showcasing the immense demand and consumer interest.

This marks a strategic shift for Vaseline, evolving from merely validating community trends to actively shaping products with them. It's a move aimed at sustaining relevance and fostering growth through community-driven innovation.