OLB Launches Campaign to Support DFB Women's Team

Oldenburgische Landesbank AG (OLB) has unveiled a new campaign supporting the DFB women's national team as they head into the European Championships. The campaign, designed by award-winning agency thjnk, features a resonant voiceover by the legendary German radio reporter Herbert Zimmermann. OLB CEO Stefan Barth expressed confidence in the team's potential, highlighting their combativeness and talent.

The campaign will run primarily on digital platforms, showcasing the players' emotions and drive. It aims to build anticipation for the Championships, drawing a parallel to Germany's historic success in Switzerland in 1954. The campaign includes not just emotional supporter content, but also promotional material for OLB's financial products.

Main events related to the team will occur on 4 July against Poland, then Denmark and Sweden. The hope remains for a momentous final at Basel's St. Jakob Park on 27 July, echoing past football miracles.