Integrated Rewards Unveils "Celebrate Canadian" Initiative

EQ Inc.'s card-linked network, Integrated Rewards, has introduced the "Celebrate Canadian" campaign to enhance the visibility of Canadian brands and offer improved cash back incentives. This initiative aligns with a growing consumer trend to support national products, offering a commercial advantage to Integrated Rewards. With this campaign, Integrated Rewards aims to broaden its merchant network while boosting member engagement.

The campaign provides Canadian businesses an opportunity to tap into a ready consumer base without investing in their rewards infrastructure. Members benefit through enhanced cash back offers, encouraging purchases from Canadian brands.

Over 30 Canadian brands are involved, and participating merchants receive dedicated marketing support to amplify engagement and visibility. The campaign underscores the significance of the Buy Canadian movement, aiming to solidify relationships between consumers and local merchants.