KTM AG Strengthens Executive Board with New CCO Appointment

On January 12, 2026, PIERER Mobility AG announced that its subsidiary, KTM AG, will expand its Executive Board. This expansion involves the creation of a Chief Commercial Officer (CCO) position, to be filled by Stephan Reiff on April 1, 2026.

Stephan Reiff, with over 25 years of experience in the industrial and automotive sectors, will manage Sales, Marketing, Brand Strategy, Dealer Network, and Aftersales. Previously, he served as Vice President Customer, Brand & Sales at BMW Motorrad, achieving revenues exceeding €3 billion.

Reiff's background includes several roles within BMW and a career that began as a Logistics Engineer at Honeywell. He holds a degree in Industrial Engineering and has expertise in electrified product development and global team management.

Gottfried Neumeister, CEO of KTM AG, stated that Reiff's appointment will enhance KTM's strategic focus on stability, competitiveness, and sustainable growth.