Porsche Macan Leads Electrification Push

Porsche AG reported a notable increase in the share of electrified vehicles sold in the first half of 2025. The Macan, Porsche's best-selling model line, saw a 15% sales growth with nearly 60% of these being fully electric vehicles. Overall, 146,391 vehicles were delivered globally, with electrified units, including fully electric and plug-in hybrids, making up 36.1% of total sales.

North America recorded its highest ever first half-year sales with 43,577 deliveries, marking a 10% rise from the previous year. The strong performance is attributed to increased product availability and strategic pricing. Despite the challenges in the Chinese market, particularly in the luxury segment, Porsche maintained a stable global distribution of sales.

Matthias Becker emphasized the importance of balancing supply and demand amidst ongoing geopolitical challenges while expanding vehicle customization options for customers. Looking ahead, Porsche remains focused on its "value over volume" strategy supported by its renewed product range.