B2B Marketing Firms Unify to Launch Pretzl with AI Platform

Pretzl, a new B2B marketing entity, is formed as five agencies under Next 15 Group combine forces. The newly created agency will officially launch in February 2026, uniting approximately 300 employees from Agent3 Group, Publitek, This Machine, Velocity, and Twogether across various regions worldwide.

The core offering of Pretzl is JourneyLab, an AI-driven platform that assists brands in navigating the complex B2B buyer journey by offering insights and personalized experiences. This new model responds to the changing dynamics of B2B buyer behavior, moving away from outdated approaches that no longer yield significant results.

CEO Clive Armitage highlights Pretzl's commitment to integrating technology with human expertise, aiming to deliver personalized buyer experiences. Pretzl will serve industries including technology, manufacturing, and financial services, focusing on AI adoption and media strategy.