Qwamplify's 2024 financial year: Slight decline in revenue, gross margin up

Digital marketing group Qwamplify announced a slight increase in its pro forma 2024 revenue, bringing it to €33 million, an increase of 0.5%. However, gross margin increased significantly, posting growth of 7.1% to reach €23 million, thanks to increased digital sales and high value-added services. This growth could, however, be slowed by cost increases, particularly related to the recruitment of senior profiles.

For the 15-month period from October 2023 to December 2024, revenue reached €42.2 million and gross margin amounted to €29.1 million. However, the company anticipates a decline in activity in the first quarter of 2025 due to shrinking marketing budgets in a challenging macroeconomic environment. The group plans to strengthen its control of labor costs to improve its profitability.