Reworld Media: A Data Strategy Enhanced by AI

Reworld Media, a leading thematic publisher, announces the industrialization of its AI-enhanced data sales. The group is establishing partnerships in France, strengthening its market position with recent agreements with TF1 and Canal+. In fourteen years, Reworld Media has built a robust data ecosystem based on more than 40 million identifiers and covering 1,200 consumer segments.

Thanks to its AI-powered chatbots, 600,000 monthly interactions enrich this database. This enables precise activation of advertising campaigns. The use of a Data Clean Room guarantees secure and compliant data processing, integrating AI into all processes. This omnichannel capability leverages Reworld Media's data.