Samsung Unveils Bespoke AI Plans at CES 2026

Samsung Electronics Co., Ltd. revealed its vision for the future of Digital Appliances at CES 2026 in Las Vegas. The company focuses on integrating AI in home appliances to transform them into 'Home Companions.' The use of Bixby voice recognition, cameras, and screens enables these devices to interact intelligently with users.

Cheolgi Kim, Head of DA Business, emphasized smart connectivity through SmartThings, which extends across TVs and mobile devices. This approach seeks to enrich users' daily experiences. Regional strategies are crucial, with tailored solutions like energy-efficient appliances in Europe and AI-driven products in North America.

The company is also exploring AI applications beyond traditional appliances, aiming to enhance everyday life with innovations in HVAC, modular homes, and more. Samsung's commitment to regional customization and AI integration underscores its intent to provide practical solutions aligned with local lifestyles.