Samsung Explores Human-Centric Design at CES 2026

Samsung Electronics concluded its CES 2026 Tech Forum series with a focus on humanizing technology. The event, titled 'The Human Side of Tech: Designing a Future Worth Living,' was moderated by Debbie Millman and featured key industry designers, including Samsung's Chief Design Officer Mauro Porcini.

Addressing the uniformity in tech design, the panelists emphasized the shift towards warmer and more expressive designs. They discussed how technology can enrich lives by fostering connections and emotional resonance.

Porcini underscored Samsung's mission of enhancing life quality through thoughtful technology. He highlighted the integration of AI with Emotional Intelligence and Human Imagination, aiming to humanize tech and expand human creativity.

Designer Fabio Novembre concluded with the idea that design should prioritize human happiness, advocating for a shift towards creating experiences that are both meaningful and emotional.