PUMA CEO Responds to ANTA Sports' 29.06% Stake Acquisition

PUMA CEO Arthur Hoeld addressed the recent acquisition announcement by ANTA Sports Products Limited. ANTA agreed to acquire a 29.06% stake in PUMA SE. Hoeld emphasized PUMA's strategic focus on strengthening its global brand, delivering innovative products, and engaging consumers worldwide to elevate itself into a top 3 global sports brand.

ANTA’s investment aims to support PUMA's brand potential and heritage to create long-term value for consumers and stakeholders globally. Hoeld views the acquisition as a vote of confidence in PUMA’s strategic direction. PUMA continues its mission to be a leader in sportswear, with a history of more than 75 years in pushing sports and culture forward.