PUMA Reports Strong Sales Growth and Launches Profit Initiative

Herzogenaurach, Germany, 22 January 2025 – PUMA announced preliminary results for 2024, highlighting a currency-adjusted sales growth of 9.8% to €2,289 million in Q4 and a 4.4% increase to €8,817 million for the full year. All regions showed sales improvement, with notable growth in EMEA, Greater China, and other APAC territories.

PUMA's footwear, apparel, and accessories divisions experienced growth, bolstered by improvements in both wholesale and direct-to-consumer channels. The gross profit margin rose by 110 basis points to 47.4%. However, the full-year EBIT remained stable at €622 million, with the net income decreasing to €282 million, influenced by higher net interest expenses.

The company initiated the "nextlevel" program, targeting cost optimization and aiming for an 8.5% EBIT margin by 2027. This program aims to enhance profitability alongside PUMA's brand elevation strategy.