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Segway Powersports Boosts European Dealer Ties at EICMA 2026
At EICMA 2026 in Milan, Segway Powersports hosted its International Business Partner Conference, signaling a commitment to strengthening European dealer partnerships. Over 100 dealers and partners from more than 50 countries attended, focusing on the Model Year 2027 rollout, dealer development, and local support.
Europe remains strategic for Segway, with local dealers like Multimoto Group in Spain and Portugal contributing to the popularity of models such as the AT5. The company also hosted regional events, like the Dealer Day at Austria's Red Bull Erzbergrodeo, enhancing market discussions and test drives.
In 2026, Segway opened flagship stores in Europe, introducing a new visual identity centered on Rider Red. The MY27 lineup was revealed at EICMA, with European orders starting in 2027. Strengthening sales and service support continues, exemplified by collaborations with authorized dealers.
R. H.
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