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"Shilla Fragrance Journey" Launches at Hong Kong Airport
BEAUTY&YOU by The Shilla Duty Free Hong Kong has introduced the "Shilla Fragrance Journey," a limited-time fragrance discovery experience at the Hong Kong International Airport. Open until June 2, 2025, this monochromatic art-themed journey showcases over 2,600 fragrance items from luxury and niche brands. Travelers can enjoy engaging scent zones and immersive art installations, enhancing their olfactory exploration.
Key highlights include the "Luxe Fragrance Wardrobe" and the "Life4Cuts Photo Booth," offering travelers a chance to savor luxurious fragrances and capture memories. Complimentary gifts and exclusive discounts add to the allure, with rewards available at well-known brand counters like Cartier and Tom Ford.
Located in East Hall North and South, the experience zones present opportunities for fragrance enthusiasts to delve into new scents with guidance from fragrance ambassadors. Customers can enjoy up to 60% discounts on select items, making BEAUTY&YOU a prime shopping destination.
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