Showroomprivé Completes Sale of The Bradery Stake

On December 22, 2025, Showroomprivé announced the completion of the sale of its 52.75% stake in Symmetric SAS, the owner of The Bradery brand, to founders Timothée Linyer and Édouard Caraco. This transaction follows a letter of intent from October 15, 2025, and the finalization of contractual agreements on December 4, 2025.

Showroomprivé received €19 million in cash and established a €3 million vendor loan, repayable in three equal installments from 2027 to 2029. An interim dividend of €1 million was also received. Earn-outs based on The Bradery's EBITDA for 2027 to 2029 have been agreed upon, payable in 2028, 2029, and 2030.

A support agreement ensures ongoing collaboration between The Bradery's founders and Showroomprivé until 2028 in areas like technological transition and digital marketing. The transaction bolsters Showroomprivé's financial stability and aligns with its profitability strategy.