New Health Claim for Soy Protein in Australia and New Zealand

On March 31, 2026, Soy Nutrition Institute Global (SNI Global) and the U.S. Soybean Export Council announced a new general level health claim for soy protein in Australia and New Zealand. This claim highlights soy protein's contribution to heart health by supporting healthy cholesterol levels. The announcement aligns with similar claims in the United States, Canada, and Japan, reinforcing soy's global health benefits.

The claim specifies that daily consumption of 20–25 g of isolated soybean protein, as part of a balanced diet, can help maintain healthy cholesterol levels. Isolated soy protein, containing 90% protein, is a high-quality source of essential amino acids, commonly found in soy products like bars and beverages.

Alan Barclay, PhD, from Food Standards Australia New Zealand (FSANZ), emphasizes the practical role of soy in managing cholesterol, noting that many Australians and New Zealanders have abnormal lipid levels. With heart disease a major concern, the evidence supporting soy protein's cholesterol-lowering effects is significant.

Under FSANZ regulations, health claims must be scientifically backed and meet nutrient criteria, appearing on relevant marketing materials. The claim's recognition underlines the value of U.S. Soy, promoting sustainable practices and nutrition worldwide. IFF's commitment to expanding soy-based nutrition ensures its regional implementation.