sur STORE ELECTRONIC SYSTEMS (SES) (EPA:SESL)
NielsenIQ and VusionGroup Forge Alliance to Enhance Retail with AI
NielsenIQ, a leader in consumer intelligence, and VusionGroup, known for smart digital labels and Retail IoT solutions, have announced a strategic alliance aimed at transforming physical retail. This collaboration seeks to boost sales by leveraging advanced data and AI technology to digitalize physical stores.
Initially launched in the US, France, and Italy, the joint services aim to eventually expand into other EMEA and North American markets. Combining their expertise, the companies plan to optimize retail strategies, promoting enhanced consumer preferences through improved merchandising, pricing, and supply chain efficiencies.
Top executives from both companies expressed excitement, highlighting the partnership’s potential in revolutionizing retail operations and consumer engagement through integrated data insights and AI.
R. H.
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