TCL Launches Olympic Winter Games Themed Campaign in Italy

TCL, a Worldwide Olympic and Paralympic Partner, has initiated an extensive out-of-home (OOH) campaign across Milan. This effort is to celebrate the Olympic Winter Games Milano Cortina 2026. The campaign includes advertising in over 30 high-traffic locations and hundreds of placements throughout Milan and surrounding areas. It aims to embody the spirit of 'Inspire Greatness'.

The campaign's visibility extends across major Milanese roads, sightseeing buses, and key travel points like central railway stations and airports. A prominent billboard on the Tower of Municipal Technical Services highlights TCL's presence. Additionally, TCL has launched public experiences such as the TCL Edelweiss Land at Milan Central Station and continues its brand activations through the TCL Road to Milano Cortina 2026 Tour.

TCL also supports the Olympic Winter Games by providing TVs, digital signage, and technical assistance. The company showcases its innovations at the Milano Olympic Village, contributing to fans' experiences. TCL's involvement extends to European NOC Houses, ensuring that fans and athletes can celebrate the Games comfortably.