Success of the "Thai'd Up This Summer" campaign in Thailand

The Tourism Authority of Thailand (TAT) has successfully concluded its "Thai'd Up This Summer" campaign. Eight international winners explored the country through a 10-day experience. This trip highlighted Thailand's rich culture and natural beauty. The campaign aimed to attract young travelers and families by emphasizing sustainable tourism.

Participants visited Bangkok, Chiang Mai, Koh Samui, and Nakhon Si Thammarat. They discovered temples, craft workshops, and unique activities like Muay Thai. At each stop, the experiences were carefully designed to leave a lasting impression and emotional connection.

The "Amazing Grand Privileges" initiative has reinforced this effect by offering exclusive benefits, redefining Thailand not just as a destination, but as a shared experience.