Summer success for TAT's "Thai'd Up This Summer" campaign

The Tourism Authority of Thailand (TAT) has successfully concluded its "Thai'd Up This Summer" campaign, highlighting eight international winners whose 10-day journey across Thailand revealed the country's rich culture and natural beauty. The initiative, aligned with European summer holidays, aimed to attract young travelers and families to sustainable and responsible tourism.

Participants explored the temples of Bangkok, the Lanna heritage of Chiang Mai, and the seaside charm of Koh Samui. At each stop, an emotional connection was created, reinforcing Thailand as a multigenerational destination. The "Amazing Grand Privileges" initiative also offered exclusive benefits.