Tonies Records Strong Growth in H1 2026, Led by North American Market

Tonies SE reported a 41% increase in global revenue for the first half of 2026, driven primarily by high demand for the Toniebox 2 in North America, which saw revenue surge by 57% in constant currency. The company achieved EUR 242.9 million in revenue, with international markets now comprising 63% of total sales. In the DACH region, revenue rose 26% year-on-year, fueled by successful product innovations.

The Rest of the World segment also grew by 41%, supported by increased household penetration. Despite a temporary decline in adjusted EBITDA margin to 0.7% due to product mix changes and U.S. tariffs, operational efficiencies offered some mitigation. Tonies forecasts continued profitable growth for 2026, with North American expansion and a robust product pipeline, including the new Toniebox Lite, set to bolster its ecosystem.