Tonies SE Achieves Record Success in 2025 and Projects Continued Growth for 2026

Tonies SE, a leader in interactive children's audio platforms, announced impressive financial results for 2025, with a 31% increase in group revenue, reaching EUR 630 million. This growth was supported by an expanded ecosystem around Toniebox 2 and was evident across all major markets. North America led the trajectory with a 31% revenue increase, while Toniebox sales rose 18% year-over-year. The company surpassed profit expectations with an adjusted EBITDA margin of 8.6%.

Looking to 2026, Tonies anticipates over 20% group revenue growth, driven by strategic expansion and ongoing partnerships in international markets. CEO Tobias Wann emphasized the sustained profitability despite economic challenges, attributing success to innovations like Toniebox 2 and Tonieplay, as well as robust operational strategies. CFO Hansjörg Müller highlighted the scalability of their business model as a key factor for future prosperity.

Tonies expects its global influence to further solidify, especially with new content partnerships enhancing cultural resonance. This growth outlook underscores the company's confidence in maintaining its upward trajectory in 2026.