Tonies SE and Hasbro Collaborate to Launch Interactive Audio Games

Tonies SE and Hasbro have expanded their licensing agreement to introduce iconic Hasbro board games to the Toniebox 2 platform in innovative audio-first formats starting in 2026. This collaboration will bring classic games like Monopoly to life with new interactive elements exclusive to Tonieplay, a screen-free gaming experience for children.

Tonies' CEO Tobias Wann highlighted Hasbro's continued role as a trusted licensor, noting the growth potential that iconic brands like Hasbro provide. The Tonieplay platform aims to offer children engaging storytelling and interactive challenges, expanding tonies' reach toward older audiences.

Developed in close cooperation between tonies and Hasbro, the new audio formats are expected to launch in key markets including North America and Europe. This strategic move supports tonies' ambition to foster independence and creativity in young audiences through enriched play experiences.