Xebra Brands Partners with BSK Holdings to Launch CBD Products in Mexico

Xebra Brands Ltd announces a strategic partnership with BSK Holdings Inc to introduce Elements branded CBD products in Mexico. Xebra, a key cannabis player in Mexico, will leverage BSK's successful track record in North America. BSK, known for brands like Manitoba Harvest, brings significant expertise in the CBD and hemp industry.

The partnership targets Mexico's booming e-commerce sector, valued at $38 billion in 2024 with projections to nearly double in five years. The country's e-commerce is rapidly expanding, presenting a significant opportunity for both companies to penetrate the market. Xebra's CEO, Rodrigo Galardo, emphasized BSK's expertise in e-commerce and CBD as invaluable for launching Elements to Mexican consumers.

This collaboration aims to combine Xebra's pioneering status and BSK's e-commerce success to drive growth and success in the Mexican CBD market.