Xebra Brands Strengthens North American Strategy Amidst Tariff Developments

Xebra Brands Ltd, a major player in the Mexican cannabis industry, is reinforcing its North American strategy. This decision follows new U.S. tariff announcements by President Trump on April 2, 2025. Despite a universal 10% tariff on all imports, Mexico and Canada are exempt under the USMCA agreement. This exemption benefits Xebra, providing stability in a fluctuating market.

Amid global market volatility, North American cannabis equities show resilience. Xebra sees this as an opportunity, leveraging its position in the USMCA framework. The company is advancing partnerships, including a significant deal with its largest shareholder for cannabis cultivation in Mexico.

Xebra continues to focus on e-commerce expansion and strategic partnerships, aiming for growth in the integrated North American market. The company remains vigilant of global trade policies, ready to adjust its strategies to protect shareholder value and foster innovation.