Campfire Taps NetSuite Veteran Alexandra Roveda to Lead Enterprise Expansion

San Francisco, CA, October 30th, 2026, FinanceWire

Appointment follows 5x growth in Campfire's enterprise business in 2026 as companies increasingly turn to AI-native alternatives to legacy ERP

SAN FRANCISCO, CA, October 30, 2026 (EZ Newswire) -- Campfire, the AI-native ERP platform transforming how finance teams operate, today announced the appointment of Alexandra Roveda as Vice President of Enterprise. Roveda joins after nearly a decade at Oracle NetSuite, bringing deep enterprise ERP experience to one of the fastest-growing challengers in the category.

The appointment comes at a pivotal moment for Campfire. Since the beginning of 2026, its enterprise business has grown 5x as companies increasingly look beyond traditional ERP systems for platforms built around AI, automation, and real-time financial visibility.

Roveda will lead Campfire's enterprise expansion across North America, building the team and go-to-market strategy to accelerate adoption among larger organizations.

After nearly 10 years at NetSuite, Roveda brings firsthand knowledge of the enterprise ERP market, including the complexity of traditional implementations and the challenges finance teams face as their businesses scale.

"After nearly a decade at NetSuite, I've seen firsthand how much complexity companies have come to accept from their ERP systems," said Alexandra Roveda, Vice President of Enterprise at Campfire. "What drew me to Campfire is the opportunity to fundamentally rethink that experience. AI isn't just another feature here. It's built into how the platform works. I believe we're at the beginning of a major shift in enterprise finance technology, and Campfire is uniquely positioned to lead it."

Campfire is challenging established ERP providers with an AI-native platform designed to automate accounting workflows, maintain full transaction-level visibility, and dramatically accelerate the financial close. Customers can close their books up to 5x faster, and hundreds, including SpaceX, Clay, and PostHog, now run their books on Campfire.

"Enterprise ERP is entering a new era, and we're seeing that shift reflected in the demand for Campfire," said John Glasgow, founder and CEO of Campfire. "Alexandra brings something incredibly valuable: nearly a decade of experience inside one of the industry's most established players. She understands the needs of enterprise finance teams, the limitations of traditional systems, and what it takes to drive adoption at scale. Bringing her on board is an important step as we build the next generation of enterprise ERP."

The appointment builds on a period of rapid growth for Campfire. The company raised $100 million across its Series A and Series B rounds in just 12 weeks, with Accel and Ribbit Capital co-leading the Series B. Campfire now operates from offices in San Francisco, New York, and London as it expands its global footprint.

About Campfire

Campfire is an AI-native ERP platform built for modern finance teams. By combining modern financial infrastructure with artificial intelligence, Campfire helps businesses streamline accounting, automate financial workflows, and gain real-time visibility into their operations. Campfire is reimagining how finance works, providing organizations with a modern alternative to legacy ERP systems. Learn more at campfire.ai.

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Katrina Queirolo

hello@campfire.ai

SOURCE: Campfire

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