Pushly Launches Commerce Suite to Help Retailers Turn Anonymous Traffic into an Owned, Revenue-Driving Audience

KCMO, MO, August 4th, 2026, FinanceWire

New suite gives retail and e-commerce brands one system for understanding shoppers, acting on their behavior in real time, and unlocking more revenue from existing traffic.

Pushly, a leading push notification platform, today launched Pushly Commerce Suite, a fully managed offering built for e-commerce brands and online retailers. After nearly a decade running push at scale for the world’s largest publishers, Pushly now brings that expertise to e-commerce, helping merchants recover lost revenue, re-engage shoppers with personalized product recommendations, and measure the direct revenue impact of every message they send.

The Case for an Owned Retail Audience Today

The launch comes as an owned audience becomes central to how retailers grow. Most visitors to a retailer's site never share an email address or phone number and check out as guests, leaving merchants no way to reach them again. According to research by Baymard Institute, roughly 70% of online carts are abandoned; that’s millions of high-intent visits a year that generate zero first-party data and zero follow-on revenue.

At the same time, customer acquisition costs keep rising while the effectiveness of third-party retargeting declines, pushing brands toward channels they control. Pushly Commerce Suite delivers exactly that: an audience the retailer owns, reached without an inbox, an algorithm, or an ad auction.

Shoppers opt into push notifications with a single click, no form, number, or email address required, turning guest checkouts and anonymous browsers into reachable subscribers across web, mobile, and app.

“If you can only reach the shoppers who already handed over their email, you're running on a small fraction of your traffic," said Brendan Ripp, CEO of Pushly. “Push is the one channel that reaches your whole audience, and we have spent nine years building it at a scale very few can match. Our Commerce Suite lets retailers own that customer relationship, and owning it has become a core growth lever for e-commerce brands, not a nice-to-have.”

Inside Pushly Commerce Suite

Brands connect their product catalog and store events once, and the suite handles targeting, timing, and personalization automatically. From there, retailers unlock:

• Intelligent shopper profiles: Every opt-in, browse, message, and purchase enriches a first-party profile that syncs to the retailer's customer data platform (CDP) and sharpens targeting over time.
• Behavior-triggered campaigns with learned timing: Trigger messages from real-time shopper behavior, with send timing learned for each individual shopper. Supported use cases include browse and cart abandonment recovery, back-in-stock alerts, wishlist and save-for-later reminders, loyalty and re-engagement campaigns, pre-order and launch alerts, and more.
• Catalog-driven product recommendations: Power personalized campaigns using the retailer’s own product catalog, so every message references specific items relevant to the shopper.
• Measurable, attributable revenue: Track revenue end to end, from push send to purchase, modeled against each retailer’s own AOV and conversion rates; syncs directly to their CRM or CDP.

Retailers can activate push across the rest of the customer relationship, including the retail media networks that many are now building on this kind of first-party audience. Pushly's flagship deployment with Ticketmaster shows what that looks like at scale, driving more than $20 million in incremental revenue, with cart-abandonment notifications reaching an 8% click-through rate and adding more than 50 million subscribers since 2024.

Pushly Commerce Suite is generally available as of today. For more information about Pushly Commerce Suite, visit pushly.com/solutions/commerce.

About Pushly

Pushly is an AI-powered audience engagement platform that helps publishers and e-retailers drive incremental traffic, increase conversions, and grow first-party relationships through intelligent web and in-app push notifications. Leading media brands rely on Pushly to turn attention into action and revenue. For more information, visit pushly.com.

Media Contact

Sainna Sibanda

press@pushly.com

SOURCE: Pushly

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