Spiceology and Garage Beer Take Seasoning Out of the Kitchen and Into Your Back Pocket With a New Dip

SPOKANE, Wash., October 22nd, 2026, FinanceWire

Spiceology, a spice company, has partnered with Garage Beer, a light beer brand co-owned by Jason and Travis Kelce, to introduce Spiceology x Garage Beer Dip, a pocket-sized seasoning inspired by the classic tobacco dip can. The collaboration combines Spiceology’s seasoning products with Garage Beer’s brand identity to present a new take on the familiar can format.Launching October 21 on Spiceology.com, the collaboration takes inspiration from old-school dip culture, swapping the tobacco for seasoning and turning an unlikely pocket essential into a flavor-packed sidekick. The dip can is perfectly sized for adding a zesty rim to a cold beer, to have on hand for kicking fresh-grilled burgers up a notch or giving fries and game-day snacks an extra punch. The Everyday Dip Carry (EDC) design ensures you’re never more than a pinch away from better flavor. Bonus points: no spice rack is required, just a spare back pocket.

From hot sauce collections to the cult following of chili crisp, condiments and seasonings are increasingly part of how consumers express their personal tastes. As consumers embrace bolder flavors and look for ways to put their own spin on familiar foods, Spiceology x Garage Beer Dip taps into a growing enthusiasm for customization, making seasoning part of the experience rather than an afterthought.

“At Spiceology, we’ve always believed great flavor shouldn’t be limited to what happens in the kitchen,” said Darby McLean, CEO of Spiceology. “People are getting more adventurous with how they season their food, and we love seeing that creativity extend beyond traditional cooking. We wanted to make it easier for people to experiment with flavor wherever they are, whether they’re cooking from scratch or putting their own spin on something simple. Good seasoning deserves to go places.”

Part ’90s throwback, part modern-day condiment culture, Spiceology x Garage Beer Dip also taps into consumers’ love of unexpected brand collaborations and playful takes on familiar products. Bringing together Spiceology’s culinary creativity and Garage Beer’s laid-back personality, the cheeky packaging transforms an everyday pantry staple into a conversation starter. Arriving just in time for football season, Friendsgiving gatherings and holiday entertaining, this everyday dip doubles as an affordable stocking stuffer, White Elephant gift, or fresh addition to a tailgate host’s lineup.

“Garage Beer has always been about bringing people together over a cold beer and not taking ourselves too seriously,” said Andy Sauer, CEO of Garage Beer. We’ve always embraced ideas that are a little unexpected and a lot of fun. When Spiceology brought us the idea of putting seasoning in a classic dip can, it just made sense. It’s nostalgic, authentic, and meant to be shared in different settings.”

Spiceology x Garage Beer Dip launches October 21, 2026, for $6.99 per can at Spiceology.com.  

ABOUT SPICEOLOGY

Founded in 2013 and named to the Inc. 5000’s Fastest-Growing Companies list seven times, Spiceology is home to chef-created, never-before-tasted flavors and over 300 ingredients and blends that are ground fresh and shipped fresh. Bestsellers like Greek Freak and Smoky Honey Habanero have become pantry and counter staples in both professional and home cook kitchens around the world. Spiceology’s ingredients and blends can be found in the aisles of retailers large and small, in the pantries of hundreds of thousands of home cooks, and in the kitchens of some of the world’s greatest chefs. Users can learn more at Spiceology.com. 

ABOUT GARAGE BEER 

Garage Beer loves love and beer. We’re America’s fastest-growing light beer, now available in all 50 states. Crisp, crushable, and brewed for good times, Garage Beer is a no-nonsense 4% ABV lager with just 95 calories and 3g of carbs. It comes in two crowd-favorite varieties: Classic and Lime. Find Garage Beer near you here and follow the ride at www.drinkgaragebeer.com, Instagram, and X.

Contact