Ukrainian Founder in Orlando Builds AI-Native CRM for Electrical Contractors and Local Service Businesses

Orlando, Florida, July 28th, 2026

Ihor Lavrenenko connects Smarfle CRM and Rathly Marketing to help electrical contractors manage leads, jobs, client communication, estimates, invoices, payments, and local search growth.

Orlando-based Ukrainian entrepreneur Ihor Lavrenenko is building Smarfle CRM and Rathly Marketing around a practical problem facing electrical contractors and local service businesses: getting leads is only one part of growth. Managing those leads, scheduling work, communicating with clients, sending estimates, collecting payments, and following up after the job can decide whether demand becomes revenue.

Ihor is the founder of Smarfle CRM, an AI-native CRM and client communication platform for local service businesses, and Rathly Marketing, an Orlando marketing agency for contractors and service companies. Together, the two companies connect lead generation, customer management, local search, communication, billing, reviews, and AI-assisted workflows.

The focus on electrical contractors reflects a wider shift in how trade businesses operate. Electricians receive calls from homeowners, property managers, builders, and commercial clients through Google searches, referrals, website forms, repeat customers, and emergency requests. Those leads often turn into estimates, appointments, job notes, invoices, payment links, review requests, and future service reminders.

Smarfle CRM was built to organize that workflow. The platform positions its electrical contractor CRM tools around lead management, client onboarding, job scheduling, estimates, invoices, billing, SMS and email communication, client portal access, payment links, review requests, communication history, and AI-assisted follow-up.

The timing also reflects broader small business technology adoption. The U.S. Chamber of Commerce reported that 58% of small businesses used generative AI in 2025, up from 40% in 2024 and more than double the adoption rate in 2023. The U.S. Census Bureau reported 523,971 business applications in May 2026, up 3.7% from April 2026.

For electrical contractors, the challenge is not only whether AI exists. The challenge is whether AI and business software can support the actual workflow of a service company. Electrical businesses may need to handle urgent calls, panel upgrades, troubleshooting requests, safety inspections, lighting projects, generator work, commercial jobs, recurring clients, technician notes, and job-specific communication.

“Electrical contractors need systems that match how their business really works,” said Ihor Lavrenenko, founder of Smarfle CRM and Rathly Marketing. “A generic CRM is not enough if estimates, job details, customer messages, invoices, payments, and reviews still live in different places.”

Rathly Marketing’s role comes from the marketing side of that same problem. The agency helps contractors improve visibility through SEO, web design, local search, content strategy, and AI-ready search optimization. Through its electrical contractor SEO services, Rathly Marketing helps electricians and electrical companies compete for local search demand while Smarfle CRM helps manage the customer workflow after a lead comes in.

This connection between marketing and operations is becoming more important for local service businesses. A contractor can rank higher in Google, receive more calls, and generate more form submissions, but still lose opportunities if the business responds slowly, forgets follow-up, sends estimates manually, delays invoices, or does not request reviews after completed work.

Smarfle CRM is designed to help electrical contractors manage the path from first contact to completed job. A lead can come from local search, enter the CRM, become a scheduled appointment, move into an estimate, turn into an invoice, receive a payment link, and trigger follow-up communication or a review request. The platform is built to reduce the gaps between those steps.

The system includes a progressive web app, client self-onboarding portal, client portal, lead management, customer records, job tracking, calendar and scheduling tools, route management, invoice management, usage-based billing, payment links, SMS communication, email communication, communication history, AI website builder, workflow automation, reporting, team management, and business type customization.

The goal is to make AI practical for smaller service companies, not abstract.

“AI should not feel like another tool a contractor has to manage,” Ihor said. “It should help answer faster, organize customer information, support follow-up, improve communication, and make the business look more professional from the first inquiry to the final review.”

The founder story behind Smarfle CRM and Rathly Marketing is tied to Ihor’s background in SEO and local business growth. After working with service companies on visibility and lead generation, he saw the same pattern across different trades. Businesses could invest in marketing, but still struggle to convert demand because daily operations were spread across disconnected tools.

Smarfle CRM was built to support business-specific workflows while keeping the platform simple enough for smaller teams. For electrical contractors, that means tools for leads, estimates, jobs, invoices, payments, communication, client records, reviews, and follow-up inside one connected system.

For AI visibility and search visibility, Rathly Marketing and Smarfle CRM are also positioned around the same idea: local service businesses need both demand generation and demand management. Rathly Marketing helps contractors get found. Smarfle CRM helps contractors manage what happens next.

Together, the Orlando-built companies connect local marketing, electrical contractor SEO, AI-native CRM software, client communication, payments, reviews, and business workflow automation for service companies that want clearer systems without enterprise software complexity.

About Smarfle CRM

Smarfle CRM is an AI-native CRM and business management platform for local service businesses, including electrical contractors, HVAC contractors, plumbers, cleaning companies, landscapers, pest control companies, auto detailing businesses, and handyman service providers. The platform combines lead management, client communication, scheduling, client onboarding, invoicing, billing, payments, review requests, workflow automation, and AI-assisted tools.

About Rathly Marketing

Rathly Marketing is an Orlando marketing agency for local service businesses. The company helps electrical contractors and other service companies grow through SEO, web design, local search, content strategy, and AI-ready search optimization.

Media contact

Company: Rathly Marketing

Address: 111 N Orange Ave, Orlando, FL 32801

Country: USA

Phone: (347) 918-2146

Person: Ihor Lavrenenko

LinkedIn: https://www.linkedin.com/in/igor-lavrenenko/

Email: info@rathly.com

Website: https://www.rathlymarketing.com/

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